PenFed Realty Tips For Home Selling

The Homeselling Process

Selling a house typically includes many of the following elements. Berkshire Hathaway HomeServices PenFed Realty will be your resource and guide every step of the way.


Initial Consultation
Determine your needs and priorities
Review “agency” choices and select appropriate working relationship
Discuss Marketing Plan
Establish Pricing Strategy


Design and Implement Marketing Plan
Complete home enhancement recommendations
Carry out scheduled marketing activities
Show the property to brokers and prospective buyers
Communicate with you on a regular basis
Monitor results of marketing activities
Modify Marketing Plan and Pricing Strategy as necessary


Review Offer and Reach Agreement with Buyer
Buyer’s real estate professional presents offer
Discuss and clarify proposed terms and conditions
Negotiation; possible counter offers
Reach final agreement


Complete Settlement Process (per purchase contract)
Deposit of buyer’s earnest money
Sign documents
Title search; preliminary title report to buyer
Removal of remaining contingencies
Buyer’s final walk-through of property
Loan funding/balance of funds from buyer
Recording of title
Relocation of seller; possession of property by buyer


After-Sale Service
Help you find your next home, as needed
Assist you with relocation, as needed
Provide resources for other after-sale homeowner needs

Seller Advantage

Informed Sellers Can Make Better Decisions

It often comes down to simple math: The more people who see a listing, the greater the chances for a fair and timely sale of the property.

Informed Sellers Can Make Better Decisions

Berkshire Hathaway HomeServices employs one of the industry’s most comprehensive strategies ensuring maximum exposure of a property to buyers searching in your area. Seller Advantage also provides sellers with an overview of the competitive selling landscape to help you make strategic pricing decisions to quickly sell your home at an agreeable price.

Listing Presentation Report

Berkshire Hathaway HomeServices’ Seller Advantage program gives sellers sound information and decision-making tools throughout the home-sale process. Our Listing Presentation Report will show you exactly how many potential buyers are searching a specific neighborhood for homes similar to yours.

Listing Activity Report

Further, once a homeowner has listed a home with Berkshire Hathaway HomeServices they will receive our Listing Activity Report detailing how many times your home has appeared in potential buyers’ search results and how many times your listing has been viewed.

Market Activity Report

Perhaps you are not ready to sell, but would like a sense of buyer interest in your neighborhood and in homes like yours. Regularly, the Market Activity Report will show you just how many people are searching in your neighborhood for a home like yours. You will also gain specific market updates including new listings, price changes and status changes.

Such comprehensive information, combined with the guidance of your Berkshire Hathaway HomeServices agent, gives you unmatched advantages as you list and sell your home.


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