One on One Marketing

Skye understands that each home sale is unique and therefore requires a specialized plan in order to maximize exposure in the marketplace. Skye’s goal is to generate the most ideal sales situation for her clients. After meeting with Skye and discussing the marketing program for your home, it will be clear that not all real estate agents are the same. Skye’s approach is professional, extremely well thought out, geared toward the current marketing conditions and has the needs and goals of the seller in mind.

Skye’s One on One Marketing Plan is tailored to each individual home sale and includes many of the following dimensions. Oftentimes, special circumstances or opportunities dictate an addition to these items.

  1. Pre-Sale Home Preparation to include general cleaning, carpet cleaning, landscaping, de-cluttering, painting, and repairing.
  2. Professional consultation regarding furniture placement
  3. Digital photographs of property and home
  4. Measurement and inventory of each room
  5. REALTOR.com enhanced listing
  6. Study of landscaping, irrigation, exterior lighting and other exterior features
  7. Listing in the Multiple Listing Service (MLS) with the most complete descriptions and photos allowable
  8. Agent Open House
  9. Buyer Open House
  10. Richmond Times Dispatch Classified Advertisements
  11. Richmond Times Dispatch Monday Business Section Advertisements
  12. Digital Virtual Tour On-Line
  13. Sign box flyer
  14. Multiple-page showing handout
  15. Sign in yard with sign box
  16. Directional signs to lead people to home
  17. Homes & Land Magazine advertisements
  18. Distribution or mailing of “Just Listed” cards
  19. Post Cards
  20. Metro Real Estate Magazine advertisements
  21. Inclusion on RE/MAX Action web site
  22. Inclusion on Skye Bruce web site
  23. Advertisement in “Estates and Homes” magazine
  24. Step Down flyer distribution
  25. Craig's List adverisements
  26. Advertisement in Wall Street Journal
  27. Direct fax flyer to over 50 local real estate offices
  28. Personally call over 20 agents who work in the area
  29. Wine & Cheese Open House
  30. Traditional Sunday afternoon Open House
  31. Specialized mailings to target areas