CASE STUDY Background The moment I first walked into Ed & Sherrie Najarian’s home located in the Cherry Hill neighborhood in Wyndham, I was impressed by the quality of construction and attention to detail. Sherrie had told me over the phone that they were thinking of selling in the $1.1 million range – and up until that point I was thinking the home would be incredibly overpriced if it went on the market in that range. After touring the home, however, I was completely convinced the home was worth over $1 million dollars and was confident I could succeed in bringing a buyer to the table at that price. Challenges The first thing I do when I am putting together a marketing plan is to establish the challenges I will face in the marketing of the home. Clearly, the challenge as far as this home was concerned was to get agents who might have buyers in this price range to consider this home. Agents working with buyers in this price range were more likely to consider Barrington, Goochland or the River Road Corridor before they would consider Wyndham. A home priced over $1 million in Cherry Hill was unprecedented. The second challenge I faced was to help Sherrie and Ed understand that selling a home in this price range was much different than selling a home in the $500,000 price range. Although the market was “hot” - the buyers in this price range were scarce (actually, they are always scarce!). I had to help them understand and be okay with the fact that we were not going to have 2-3 showings a day – but rather, 2-3 a week would be an incredible week. Marketing Plan I would be more than happy to share my marketing plan with you. However, please understand that this is proprietary information and I don’t want to post it on my site and give other real estate agents the access to my unique marketing approaches. If you would like to receive a copy of this plan, please simply follow the link below and I will be happy to email it to you. I do appreciate your understanding with this, and I assure you, I will not share your email address with anyone – nor will I bombard you with emails.